Skip to main content

Flyer promoting the opening of Santa Clara Kitchen, 1950

 Item — Box: 1

Scope and Contents

From the Collection:

A collection of sixty-one advertisements featuring racist stereotypes of Black, Indigenous, and other people of color -- along with a 1937 booklet advocating against marriages between two individuals of differing faiths and a 1950 flyer promoting the opening of a restaurant. The collection includes a 1950 flyer promoting the opening of the Santa Clara Kitchen, advertising "Home Cooking by a Genuine Colored Cook"; an advertisement for Lautz Bros' & Co's Soaps, in which a man is showing the effectiveness of the soap by washing the color off a young man's face; an advertisement featuring an image of Christopher Columbus claiming land while Native Americans lurk and bow to the explorer and his party; and various advertisements featuring stereotypical depictions of Asian Americans. Creation dates for material in the collection range from 1880 to 1950, with the bulk of the material dating between 1880 and 1900. A previous collector of the material grouped and categorized many of the items in the collection.

Dates

  • Creation: 1950

Creator

Conditions Governing Access

Advance notice required for access.

Extent

From the Collection: 0.21 Linear Feet (1 box)

Language of Materials

From the Collection: English

General

Lunsford's Reno Printing Co. Reno NV. [1950]. A 9" x 6" paper broadside for the opening of the Santa Clara Kitchen. Text on the flyer includes: "Who Does not love good Home Cooking by a Genuine Colored Cook - Chef Woodward comes to you with 25 Years Experience. Chef to former Governor Brady of Idaho, the Old Owyhee Hotel, the Dewey Palace and the famous Shosone." The flyer goes on to announce the grand opening of the restaurant and concludes with "We Solicit the Patronage of the Best White People of Reno."

Repository Details

Part of the USC Libraries Special Collections Repository

Contact:
Doheny Memorial Library 206
3550 Trousdale Parkway
Los Angeles California 90089-0189 United States