Collection on racism and religious intolerance in American advertising
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Scope and Contents
A collection of sixty-one advertisements featuring racist stereotypes of Black, Indigenous, and other people of color -- along with a 1937 booklet advocating against marriages between two individuals of differing faiths and a 1950 flyer promoting the opening of a restaurant. The collection includes a 1950 flyer promoting the opening of the Santa Clara Kitchen, advertising "Home Cooking by a Genuine Colored Cook"; an advertisement for Lautz Bros' & Co's Soaps, in which a man is showing the effectiveness of the soap by washing the color off a young man's face; an advertisement featuring an image of Christopher Columbus claiming land while Native Americans lurk and bow to the explorer and his party; and various advertisements featuring stereotypical depictions of Asian Americans. Creation dates for material in the collection range from 1880 to 1950, with the bulk of the material dating between 1880 and 1900. A previous collector of the material grouped and categorized many of the items in the collection.
Dates
- Creation: 1880 - 1950
- Creation: Majority of material found within 1880 - 1900
Creator
- Lord, Daniel A. (Daniel Aloysius), 1888-1955 (Person)
- Lunsford's Reno Printing Company (Printer, Organization)
Conditions Governing Access
Advance notice required for access.
Conditions Governing Use
All requests for permission to publish or quote from manuscripts must be submitted in writing to the Manuscripts Librarian. Permission for publication is given on behalf of Special Collections as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained.
Extent
0.21 Linear Feet (1 box)
Language of Materials
English
Abstract
A collection of sixty-one advertisements featuring racist stereotypes of Black, Indigenous, and other people of color -- along with a 1937 booklet advocating against marriages between two individuals of differing faiths and a 1950 flyer promoting the opening of a restaurant. The collection includes a 1950 flyer promoting the opening of the Santa Clara Kitchen, advertising "Home Cooking by a Genuine Colored Cook"; an advertisement for Lautz Bros' & Co's Soaps, in which a man is showing the effectiveness of the soap by washing the color off a young man's face; an advertisement featuring an image of Christopher Columbus claiming land while Native Americans lurk and bow to the explorer and his party; and various advertisements featuring stereotypical depictions of Asian Americans. Creation dates for material in the collection range from 1880 to 1950, with the bulk of the material dating between 1880 and 1900. A previous collector of the material grouped and categorized many of the items in the collection.
Immediate Source of Acquisition
Purchased from Eclectibles, March 8, 2021.
Processing Information
Many of the descriptive notes in this finding aid were adapted from descriptions by the immediate source of the material, Eclectibles.
Subject
- Lord, Daniel A. (Daniel Aloysius), 1888-1955 -- Archives (Person)
- Lunsford's Reno Printing Company -- Archives (Organization)
Genre / Form
Topical
- Discrimination in the advertising industry -- United States -- Archival resources
- Interfaith marriage -- United States -- 20th century -- Archival resources
- Racism -- United States -- 19th century -- Archival resources
- Racism -- United States -- 20th century -- Archival resources
- Racism against Asians -- United States -- Archival resources
- Racism against indigenous peoples -- United States -- Archival resources
- Religious institutions -- United States -- 20th century -- Archival resources
- Title
- Finding aid for the Collection on racism and religious intolerance in American advertising
- Status
- Completed
- Author
- Bo Doub
- Date
- 2021 June
- Description rules
- Describing Archives: A Content Standard
- Language of description
- English
- Script of description
- Latin
Repository Details
Part of the USC Libraries Special Collections Repository
Doheny Memorial Library 206
3550 Trousdale Parkway
Los Angeles California 90089-0189 United States
specol@usc.edu