Skip to main content

Advertisements with racist depictions of Black, Indigenous, and other people of color, 1880 - 1945

 File — Box: 1

Scope and Contents

From the Collection:

A collection of sixty-one advertisements featuring racist stereotypes of Black, Indigenous, and other people of color -- along with a 1937 booklet advocating against marriages between two individuals of differing faiths and a 1950 flyer promoting the opening of a restaurant. The collection includes a 1950 flyer promoting the opening of the Santa Clara Kitchen, advertising "Home Cooking by a Genuine Colored Cook"; an advertisement for Lautz Bros' & Co's Soaps, in which a man is showing the effectiveness of the soap by washing the color off a young man's face; an advertisement featuring an image of Christopher Columbus claiming land while Native Americans lurk and bow to the explorer and his party; and various advertisements featuring stereotypical depictions of Asian Americans. Creation dates for material in the collection range from 1880 to 1950, with the bulk of the material dating between 1880 and 1900. A previous collector of the material grouped and categorized many of the items in the collection.

Dates

  • Creation: 1880 - 1945

Creator

Conditions Governing Access

Advance notice required for access.

Extent

61 Items

Language of Materials

From the Collection: English

Repository Details

Part of the USC Libraries Special Collections Repository

Contact:
Doheny Memorial Library 206
3550 Trousdale Parkway
Los Angeles California 90089-0189 United States