Advertisements with racist depictions of Black, Indigenous, and other people of color, 1880 - 1945
Scope and Contents
A collection of sixty-one advertisements featuring racist stereotypes of Black, Indigenous, and other people of color -- along with a 1937 booklet advocating against marriages between two individuals of differing faiths and a 1950 flyer promoting the opening of a restaurant. The collection includes a 1950 flyer promoting the opening of the Santa Clara Kitchen, advertising "Home Cooking by a Genuine Colored Cook"; an advertisement for Lautz Bros' & Co's Soaps, in which a man is showing the effectiveness of the soap by washing the color off a young man's face; an advertisement featuring an image of Christopher Columbus claiming land while Native Americans lurk and bow to the explorer and his party; and various advertisements featuring stereotypical depictions of Asian Americans. Creation dates for material in the collection range from 1880 to 1950, with the bulk of the material dating between 1880 and 1900. A previous collector of the material grouped and categorized many of the items in the collection.
Dates
- Creation: 1880 - 1945
Creator
- From the Collection: Lord, Daniel A. (Daniel Aloysius), 1888-1955 (Person)
- From the Collection: Lunsford's Reno Printing Company (Printer, Organization)
Conditions Governing Access
Advance notice required for access.
Extent
61 Items
Language of Materials
From the Collection: English
Repository Details
Part of the USC Libraries Special Collections Repository
Doheny Memorial Library 206
3550 Trousdale Parkway
Los Angeles California 90089-0189 United States
specol@usc.edu