Scope and Content From the Sub-Series: Documentation is particularly impressive for the program department. They document the handling of commericial sponsorship, the disposition of program ideas and the coverage of news and special events. There are also significant files for ABC’s general services, sales, engineering, station relations, and station publicity. Topics treated include audience, broadcast, and station promotion; newspaper and magazine advertising; censorship; and relations with advertising agencies and...

Scope and Content From the Sub-Series: Documentation is particularly impressive for the program department. They document the handling of commericial sponsorship, the disposition of program ideas and the coverage of news and special events. There are also significant files for ABC’s general services, sales, engineering, station relations, and station publicity. Topics treated include audience, broadcast, and station promotion; newspaper and magazine advertising; censorship; and relations with advertising agencies and...

Scope and Content From the Sub-Series: Documentation is particularly impressive for the program department. They document the handling of commericial sponsorship, the disposition of program ideas and the coverage of news and special events. There are also significant files for ABC’s general services, sales, engineering, station relations, and station publicity. Topics treated include audience, broadcast, and station promotion; newspaper and magazine advertising; censorship; and relations with advertising agencies and...

Scope and Content From the Sub-Series: Documentation is particularly impressive for the program department. They document the handling of commericial sponsorship, the disposition of program ideas and the coverage of news and special events. There are also significant files for ABC’s general services, sales, engineering, station relations, and station publicity. Topics treated include audience, broadcast, and station promotion; newspaper and magazine advertising; censorship; and relations with advertising agencies and...

Scope and Content From the Sub-Series: Documentation is particularly impressive for the program department. They document the handling of commericial sponsorship, the disposition of program ideas and the coverage of news and special events. There are also significant files for ABC’s general services, sales, engineering, station relations, and station publicity. Topics treated include audience, broadcast, and station promotion; newspaper and magazine advertising; censorship; and relations with advertising agencies and...