Scope and Content Vol. XVII, no. 7. Serial published by the Larkin Company as part of a broad marketing strategy. Larkin Clubs were established as cooperative buying clubs; members were mostly from small towns whose families had modest incomes. Each club had a "secretary" who conducted all business with the company. The "Larkin Idea" contains "editorials", information on organizing clubs, essays from club members, testimonials from customers, marketing information, catalog information, and general product...