Standard Oil Company "See Your West" Scenic Views collection
Scope and Contents
This small collection consists of photographic prints distributed by Standard Oil Company through Standard and Chevron gas stations beginning in 1938. This set includes the following: Mount Revelstoke National Park, B.C. (3 copies); Glacier National Park, Montana (2 copies); Grand Teton National Park, Wyoming; San Francisco-Oakland Bay Bridge; Yosemite National Park, California; Mount Shasta, California (3 copies); Acoma Water Hole, New Mexico; The Alamo, San Antonio, Texas; Lake Tahoe, Nevada-California; Mission San Juan Capistrano, California; Columbia, California (2 copies); Olympic National Park, Washington; Walpi Indian Village, Arizona; The Oregon Coast; Mount Hood, Oregon; and Kings Canyon National Park, California.
Dates
- Creation: circa 1940
Creator
- Standard Oil Company (Organization)
Conditions Governing Access
COLLECTION STORED OFF-SITE. Advance notice required for access.
Conditions Governing Use
All requests for permission to publish or quote from manuscripts must be submitted in writing to the Manuscripts Librarian. Permission for publication is given on behalf of Special Collections as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained.
Biographical / Historical
Beginning in 1938, the Standard Oil Company began distributing annually 25 collectible photographic prints of scenes in the Western United States and Canada through its Standard and Chevron gas stations. These prints, part of the "See Your West" advertising campaign, were distributed free of charge to motorists. Each print, measuring 9 x 12", was mounted on cards with identifying captions on the bottom, and on the reverse, detailed descriptions of the scene. A tear off section at the end of each mount included information about the program. Standard Oil also offered, for a price, collectible albums in which to store prints and photo mailers to send prints to friends and relatives.
Extent
1.56 Linear Feet (1 box)
Language of Materials
English
Abstract
This small collection consists of photographic prints depicting scenes in the western United States and Canada distributed by Standard Oil Company through Standard and Chevron gas stations. Beginning in 1938, the Standard Oil Company began distributing annually 25 collectible photographic prints of scenes in the Western United States and Canada through its Standard and Chevron gas stations. These prints, part of the "See Your West" advertising campaign, were distributed free of charge to motorists. Each print, measuring 9 x 12", was mounted on cards with identifying captions on the bottom, and on the reverse, detailed descriptions of the scene. A tear off section at the end of each mount included information about the program.
Subject
- Standard Oil Company -- Archives (Organization)
- Title
- Finding aid for the Standard Oil Company "See Your West" Scenic Views collection
- Status
- Completed
- Author
- Sue Luftschein
- Date
- 2018 February
- Description rules
- Describing Archives: A Content Standard
- Language of description
- English
- Script of description
- Latin
Repository Details
Part of the USC Libraries Special Collections Repository
Doheny Memorial Library 206
3550 Trousdale Parkway
Los Angeles California 90089-0189 United States
specol@usc.edu