The New Alliance for Gay Equality (New AGE) was founded on June 21, 1977 in Los Angeles, California. New AGE was a non-profit political committee made up of more than thirty groups and individuals who wanted to educate, advocate and legislate for equal human rights, regardless of gender or sexual orientation. The founding members of New AGE included Bobbi Bennett, Sydney Crocker, Myra Riddell, and Jerold Krieger. To coordinate and implement the goals set forth by New AGE they retained the partnership of David B. Mixner and Peter Scott of Mixner/Scott Associates.
New AGE was made up of an entertainment committee, fundraising committee, legal committee, religious committee, and a speakers' bureau. New AGE was active with the legal committee's work with the Attorney General's office on ballot initiatives; training sessions held by the speakers' bureau for non-gay and gay speakers; as well as the organization of the "New AGE Teach-In on Gay Rights" event held at the University of California, Los Angeles. New AGE was particularly active in promoting awareness of the Coors Beer Boycott in 1977; and fighting SB 2053, "The California Save our Children Initiative" proposed to California legislation on June 13, 1977, by Senator John V. Briggs and championed by Reverend Louis Sheldon and Anita Bryant. Among their other undertakings, New AGE was responsible for collecting and releasing a list of 500 signatures supporting human rights for gays by Southern California religious leaders and laypersons. To garner attention and funding for their causes, New AGE organized events such as the "Justin Smith: A One Person Cabaret Revue" gala held on November 22, 1977; "Fight Briggs with the Stars," a celebrity auction and flea market held on January 29, 1978; and a "Stop Briggs Concert" featuring Joan Baez, Harry Chapin, Holly Near and Peter Yarrow, held on June 7, 1978.
New AGE disbanded in the spring of 1979 in light of an increasing overhead that outmatched financial sponsorship.
New Alliance for Gay Equality (New AGE) Records, Coll2011-058, ONE National Gay & Lesbian Archives, USC Libraries, University of Southern California.