Once In A Blue Moon Productions was founded in 1977 by a group of women--Patt Riese, Susan Rowe, Carol Leamy, Barbara Allen and Lesley Mallgraves--who had worked together on the Women On Wheels L.A. series of 1977.
Blue Moon was L.A.'s only feminist collective production company of its time. Barbara Allen describes it as an alternative production company with the goal of spreading women's culture by presenting and supporting feminist performers. The organization put on concerts with feminist musicians such as Woody Simmons, Alix Dobkin, and Julie James. By doing this, Blue Moon's founders hoped to develop an alternative to the dominant capitalistic system they regarded as defining and separating people according to class, sex, race and age in order to insure the power of the elite.
The women behind Blue Moon felt that the capitalistic system separated and isolated the feminist community; and they actively worked to counter such affects by unifying women through benefit concerts, activism and outreach. They were committed to the eradication of sexism and the widespread effects that it had on all women's lives.
Blue Moon's founders desired to use women's culture as a means of combating the patriarchal system. By doing so, women would be able to advance politically, socially and economically. Within the organization, each woman had equal power and responsibility and all jobs paid the same regardless of job title.
As often as possible, the women of Blue Moon attempted to use services from other women's businesses and hoped to make an exclusive practice of this. Collaborators include Olivia Records, Women Against Violence Against Women (WAVAW), Wise Women Enterprises, and Redwood Records.
At Once In A Blue Moon events no woman was turned away due to lack of funds. Childcare was always available and leaflet tables were provided so that the organization could continue its outreach. Blue Moon's founders also hoped to take as many of their productions as possible inside prisons so that all women would have equal access to the spirit and support of the feminist movement.
Once In A Blue Moon Productions appears to have ceased operations around 1980.
Allen, Barbara. Once In A Blue Moon Production. Production's Press. Santa Monica, CA (December 9, 1977).
Box 1, folder 1, Once In A Blue Moon Productions Records, Coll2009-011, ONE National Gay & Lesbian Archives, Los Angeles, California.